Be Remarkable, the number 400, purple cows and you!
December 23rd, 2009
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by Mike T Nelson · Filed Under: athletic performance
Be Remarkable, the number 400, purple cows and you!
The other day when I was updating posts, I realized that this is post #401. Yep, there are over 400 posts on this blog now. Wow, that blows my own mind. For those following along since the start you know that I was on blogger for about 2 years before moving all the content over to the new home here.
The very first post I ever wrote is below
Walking vs Running: Which Burns More Calories?
So I want to thank ALL of you for reading along on my journey. I really do appreciate all the comments, emails and feedback (hate mail is probably a bit strong).
Struggling
I was searching for something to make the 400th post memorable and I was struggling. There was so much I wanted to say, but I had no idea where to start and then it hit me in the form of this video from my buddy Craig at The Movement Dallas
Be Remarkable
I have always said that the worst place to be is a trainer/coach that gets good results. It is a fast death sentence with a long pit stop at stagnation. I was excited to see that others who I respect (like Seth in the video above) were saying the same thing (although for much longer and much louder).
If you are a trainer getting good to very good results there is not as much drive to do better. Why learn something new that may change my mind when I am getting results already? If you suck, it is pretty obvious (by looking at your athletes results and your bank account) that you need to put up, shut up, or get out FAST.
I hate the word average. Nobody wants to be average. This is Extreme Human Performance not Average Human Performance (yawn….)
My Goal
My goal is to get the best results from everyone I work this and to strive to continuously improve myself. This will mean screwing up. Actually screwing up a lot. Now I won’t let an athlete leave moving worse because I re-assess everything, but I won’t have them try the correct drill all the time, every time.
My long term goal is to get 99% of the athletes I see moving better without pain (pain on a 1-10 scale to less than a 1) and performing better in ONE session. Yes, you read that right, ONE session. While this business model sucks large moose balls from a revenue standpoint, I believe it is what athletes are paying for when they hire me or anyone else.
I’ve explained this goal to others in the field and most of the time it is met with one of the 3 things
1) Deer in the head lights of a Peterbuilt look
2) “You are nuts!” (probably true)
3) that is not physically possible.
While I am not there yet, I am at about 80-90% and I know others who are in the area. I am not trying to pump sunshine up my butt here, but athletes pay for results not time. Your goal as a trainer/goal is to deliver results. Period.
Fear of Failure
I believe you need to fail as fast as possible in order to achieve greatness. Most are too afraid to try for fear of failure. Wired magazine (my favorite magazine) has a great cover article discussing how to correctly fail.

Purple Cow or Skiing Ostrich
As Seth points out in the video above (you did watch it, right?) that since their are so few purple cows, if you see one, you will stop and go “Holy crap, look at that!” I would argue that their are few skiing Ostriches, so you will stop and watch one ski
That is one bada$$ two-planking bird!
Being remarkable is rare, so that IS your marketing and others will hopefully spread the good word.
What Do YOU Want To See?
My goal as always is to bring you information you will not find in many places about how to get stronger and become a better athlete.
You won’t read the standard stuff here that you can find on 100s of other websites. Stretching this, lift that, repeat. Please. You know that already and my guess is that is why you are reading here.
You want to move beyond that.
HOW can I lift more?
HOW can I move better with less pain?
WHY do I need protein after I lift?
What does the research say so I can stop reading BroScience articles (er I mean forum posts) from Johnny Big Gunz who lives in his mother’s basement swiping an internet connection from the neighbor.
Feedback
Place some comments on what you want to see here and I promise you that I will work my hardest to deliver it to you.
Now is your time to pick for brain for free and help me deliver what YOU want in 2010.
Rock on!
Mike T Nelson













